Google is the world’s largest search engine, and it has a profound effect on the success of your website. The higher your site ranks, the more traffic you are likely to receive. If you want to rank high in Google for a particular keyword, there are best practices that will help. The best way to get high rankings on Google is to create compelling content that is relevant, useful and up-to-date with the help of expert SEO agency in Australia. However, there are many other factors that influence your rankings, including the number of backlinks you have, the quality of your links and the amount of traffic you receive.
Here are 6 best practices to help you achieve high Google rankings:
- Keyword Research
Keyword research is the first step to SEO success. It helps you find out what people are searching for and what your competition is doing. You can use Google Keyword Planner or other tools like Ubersuggest, Long Tail Pro and SEMRush to find the right keywords for your business.
- Content Creation
Content is king. It’s like a magnet that attracts visitors to your website. But it doesn’t stop there; it also helps you rank higher on search engines because of its ability to answer questions that users are looking for on Google. If you want to create great content, try using these tips:
Write long-form content (1,200+ words) – Most people don’t have time to read long-form content but they still want the information they need in the shortest possible time frame. That’s why it’s best if you write long-form content that covers all aspects of a topic without leaving anything behind or skipping any details just so you can save some space and meet the word count requirement.
- Do your keyword research
Keyword research is the first step in any SEO strategy. It helps you identify the right keywords for your business and understand how people search for products and services like yours. Rich snippets are blocks of information that appear next to a search result in Google’s search engine results page (SERP). They can include things like star ratings, product images, author information and more—all which helps potential customers decide whether they want to click through to your site or not.
- Create and optimize content on your website that uses those keywords.
Once you’ve identified the keywords you want to target, create relevant content on your website that includes them. This will help Google understand what your business is about and where it fits within the search results for a specific keyword or phrase.
- Content Marketing
Content marketing is the most effective way to gain visibility on the internet as well as build trust with your audience. It helps you generate traffic, leads, and sales. The more engaging your content is, the more likely people are going to share it with their networks which can lead to increased exposure for your brand.
- Optimize Your Website for Mobile Users
It’s important to optimize your website for mobile users because it has become the preferred way for people to browse the web these days. Statistics show that mobile internet usage has doubled in just 2 years from 2010-2012 and continues to grow exponentially every year. If your site isn’t optimized for mobile devices, then you’re missing out on a huge chunk of traffic that could be coming from this channel.