Do you want to boost your sales and drive conversions?
Writing a case study is the best way to achieve that.
A well-crafted case study is a detailed story about a featured client fixing pain points with your product or service. At the end of a case study, it is crucial for your potential prospects to see themselves in that situation.
An effective case study has a proper beginning, middle, and conclusion. Furthermore, it should have a protagonist – your client – who overcomes a particular challenge and reach his goals.
A business case study enables you to highlight the results of implementing your services from client’s perspectives. Moreover, your case study should highlight how your product is the ultimate solution for customers’ problems.
A case study can be presented in different formats – blog posts, podcast, video, social media posts, etc.
However, case study writing is gruelling work. That is why students struggle to craft a case study assignment. They lack case solution writing skills.
Writing a case study often gives headache to even the brilliant students. Most of them look for a custom case solution writing service to get their case written. In this way, they learn different techniques to write a case solution.
If you are also one of those students who fail to write a top-notch case study, do not worry. This guide will help you create a compelling case study.
What is the importance of writing a case solution?
Majority of marketers prioritize case studies over other marketing tools.
This is because it covers a wide range of perspectives, as opposed to a single view of a person you get with a survey.
In this way, it allows your prospects to better understand the subject. Also, it reduces the potentials for any bias.
A survey performed by a cohort of marketers revealed that more than 65% of marketers love to write case studies in order to grow their business.
Therefore, a case study is a foolproof tool for marketing because it focuses on a client’s success. When you share your customers’ stories, it allows your potential prospects to connect with your targeted customer.
Additionally, your targeted readers feel hopeful that they will also have a successful experience.
It also allows you to explain your organization’s expertise in customer service by focusing on particular results achieved through implementing specific business strategies.
Always start with an impressive case study strategy
A case study deals with the product or service a customer used to solve his problems. A well-knit case study has an engaging beginning, solid body, and a convincing end.
Before diving into the writing phase, you need to ask yourself: “Where will your case study be fitted within the marketing strategy?”
When you have decided to write a case study, the below-mentioned questions are important:
- What client success challenges do you face?
- What potential prospects’ pain points do we want to address in our content?
- How will it help our clients to reach their goals better?
The only thing that creates a powerful impression on the reader is your title. Thus, it should reflect the accomplishments of your products precisely.
You can use the client’s name in the title to make it more compelling.
Now, you have to set the stage for your case. As the story is about your client; therefore, a brief introduction of your client will help potential prospects to relate to his challenges.
Also, you have to let your readers know what type of customers you are working with.
Coming up with the case study story, demonstrate the problem in some paragraphs and enlist all the challenges faced by your client before availing your service.
Remember; avoid deviating from your main purpose. When talking about the pain points of your customer, it is important to provide your readers with statistics, quotes, and stories.
In a nutshell, you need to explain all the problems of your client before coming to you.
This portion adds value to your story.
How do you determine what type of challenges were your client facing?
Simply, interview him.
- Share the ultimate solution that your product provides
After discussing all the problems your client was facing, it’s time to write all the measures you took to tackle his pain points.
At this stage, you should let your company shine.
This is the step where you define and explain how you succeeded in resolving the client’s problems.
Also, you can name those impressive marketing strategies that can help your customer fix his problems. It enables potential prospects to gain a better understanding of your service or product.
One of the most effective ways to go with this is to show relevant screenshots.
- Describe the final results
You must give due importance to the end goal. Present how your solution led your customer to achieve his goals.
This outcome should speak about the benefits the client got after availing your service.
- Include happy customer’s quote
Most importantly, focus on what your happy customer wants to say.
Your case study is uncompleted without your happy client’s review. People have their own perspectives of storytelling.
Who is a better ambassador of your product than your client?
This is the reason why adding quotes from your clients makes your case solution credible and legitimate.
- Add a clear call-to-action
Adding a result-oriented call-to-action at the end of your case study can help motivate your readers to take a course of action.
Accordingly, you must include a call-to-action button in your case solutions.