If you own a small business and want to help it grow, these are some of the most efficient marketing strategies that can help you out.
Set a Goal and a Budget
First and foremost, you need to have a goal and budget set in place if you want to step up your marketing. You need to ask yourself: What do I want? What endgame am I trying to reach? This is the part where you prioritize your goals and write them down. It will help you find accurate and adequate approaches to achieving that goal.
Pay to Play
You have to spend some money in order to earn money. This is the key to any approach to business and marketing. You have to be ready to invest money so that you can make a profit. This means you need to set aside a part of your budget that will go into search ads, social ads, display ads, and so on. It can be a bit intimidating if you are new to this, but take it one step at a time. Determine who your target audience is and what social media platforms they use. For instance, if they mostly interact on Facebook, then it’s best to invest in ads that will be shown on that app.
Capitalize on Google’s Local Offerings
Being the most widely used search engine, Google has tons of amazing offerings that can help small businesses grow. You should take advantage of that. As of 2015, Google uses Let’s Put Our Cities on the Map to help local small businesses onboard and online. According to BCG Report, businesses with an online presence grow up to 40% faster than those who are not online.
When you create a Google My Business account, you take control of your business information like address, hours of operation, website, and phone number. Paired with local search ads, your business will be able to appear on the Google Maps app or website.
Champion One Social Channel
Though it might be tempting to use as many social media platforms as possible, it’s best to start with one and perfect your business profile there first. With so many options, it can be hard to choose only one app. That is why you need to determine your target audience and check what social media platform they mostly use. Maybe it’s Twitter, Instagram, Facebook, or some other app. Choose the app that is most commonly used and grow your following there. Work on being consistent on that app and building a strong bond with your customers. Once you decide to expand on other apps too, your customers will follow you there as well.
Improve your web design
Your website is probably the first thing your customers see, so you really want to make a good first impression. Your web design plays a huge role here. Not only does it need to be aesthetically pleasing and represent what your brand stands for, but it also needs to be practical and easy to navigate on all devices. On top of that, you want your website to score a higher ranking on Google search. If you own a small business and don’t have much experience in web design, the best option is to invest in professional e-commerce web design provided by companies that know how to handle the web design. It will save you a lot of money in the long run and later on as your business grows you can hire web developers to work directly for your company.
Lastly, though email may sound even ancient next to all of these new social media platforms, it is still pretty much useful in building and establishing loyal bonds with customers. People are more likely to interact and engage with businesses that stand for humanity and kindness, by reaching out to your customers personally, sending regular confirmation emails, newsletters, and other important emails you are letting them your business cares for each and every one of them. People truly cherish that.
Overall, there are several easy ways you can help your business grow. These above-mentioned marketing strategies are some of the best and most efficient ones you can use to help your business expand and gain more loyal customers.