It ain’t a secret anymore that “digital marketing” is the key to driving online sales. Each coming year, we witness unexpected trends that further strengthen the foundations of marketing. From fundamentals like SEO, PPC, branding, and UX to social channels and automation, the area of digital marketing has evolved to a new brilliance.
In the UK, digital marketing has become one of the most indispensable promotional tools of the recent past, making the nation the largest digital advertising spender worldwide.
As we look ahead to what’s new this year, we jot down the most important strategies that help online businesses extend their reach, boost awareness, and maximise revenue.
Let’s dive into the top 4 digital marketing trends of 2022.
1. The Expanding Focus On Video Marketing
With 5G and better mobile data plans, video streaming becomes easier on smartphones and tablets. That’s why Youtube, TikTok, and Instagram have become the top choice for online stores to scale their business.
Short, DIY videos are having a big moment in 2022. They highlight the need for simple yet engaging content that urges viewers to participate or take action. Above all, they are easy to consume.
The best thing about short videos is that everyone is able to record easily through their phone. Whether it’s real stories, behind-the-scenes, or DIY, short videos are sure to engage your target audience.
If you are not creating marketing videos for the social platforms, you are missing out on a great deal of engagement and online sales.
2. Storytelling Is The Key
When it comes to brand awareness, nothing works better than storytelling!
Consumers, nowadays, are not just interested in your products (or services) or how you are better than your competitors. Instead, they are keen to know whether you deliver your promises to customers and fulfill their expectations. This is where you need to shift your focus to storytelling. You should not only tell your customers the benefits of your products or services but how they can solve a specific problem.
A survey of UK adults found that people are 55% more likely to buy the product in the future when they love the brand story.
3. Social Media Sentiment Analysis
For a long time, influencer marketing has been the go-strategy for raising brand awareness and promoting a specific product. However, lately, people are losing their trust in social media influencers due to all the scandals they have caused.
But this doesn’t mean influencer marketing is of lesser importance now! The emergence of sentiment analysis has proved to be a game-changer in 2022. It is a way to extract subjective sentiment information from a source of data. The process is useful in gauging users’ attitudes and feelings towards a brand, product, or event.
The implementation of sentiment analysis helps analyze whether the statement made online is positive, negative, or neutral, paving the way for a brand to improve as per customers’ expectations.
4. Email – The Most Important Marketing Channel
Email is the most successful marketing tool for brands of various niches. Even the online casino platforms rely on email marketing to engage the audience and attract more loyal customers.
What makes “email marketing” the prioritized digital marketing strategy in 2022 is the contribution of three trends: personalisation, automation, and privacy. In addition, tactics like dynamic and interactive email content push the target audience to take instant action.
So there it is – your guide to key digital marketing trends that are at the mainstay in 2022. Keeping on top of these trends is the secret to staying competitive and securing customer loyalty. So, revamp your marketing strategy now and get ready to enjoy the desired results.