In creating logos, the rule works perfectly: “The less, the better!”. At first glance, the customer may not agree with this, but any experienced designer will confirm this. It’s a well-known fact that overly complicated and cluttered logos can’t hold the viewer’s attention for long.
A minimalistic logo is much more attractive and successful. It’s a mistake to think about logo design that bigger is better. This is not at all what works in reality. In this article, you will learn what a minimalist logo is and what are its advantages.
What is a logo
A Turbologo is a graphic image that personifies and represents a brand. That is, in a sense, in simple words, this is, indeed, the “face of the office”. Except that there may not be any “office” behind the logo.
The brand of the company has two intersecting paths: history, values and identity, intertwined with the visual representation of all conceptual aspects. A logo has the visual ability to tell the story of your business. Only thing is, he can’t tell the whole story at all.
Your logo should both represent your brand and generate interest for further engagement. However, it is important to remember that your brand is not just your logo.
Essentially, this means not relying solely on a logo to represent your brand. As important as it is, this visual sign is only part of the big picture.
The forerunners of modern logos were such distinctive signs as coats of arms, monograms, monograms, signatures, hallmarks. By the way, the modern term “brand”.
The very word “logo” comes from the Greek “λόγος” [logoʹos] – “word” and “τύπος” [typos] – “imprint”. For the first time, the word “logotype” began to be used in printing, where it meant a typographic letter (a bar with a embossed mirror image of a typographic sign or a combination of them), on which a whole word was applied – in contrast to ligatures, on which only a combination of two or three letters was applied .
A high-quality logo is an important component of the image. It carries many functions. For example, a logo informs the buyer about the manufacturer who created the product and develops a positive attitude towards the company.
Minimalistic logos: how is it
There was a time when complex, intricate logos were in trend. And there is a logical explanation for this – there was a big leap in the capabilities of graphics programs, many new effects, filters, templates and other bells and whistles appeared. Designers and customers plunged into the world of experiments and crazy creativity, they wanted everything and more.
It was during this period that many complex, intricate logos appeared. They did not express anything important and were in a sense silent. For a design to work, it needs to be sharp, crisp, clear, and concise. We can’t be happier with the fact that the complex logo trend didn’t last long and we believe that minimalism is back for good.
Below we list the main features and benefits of minimalist logos.
Drawing attention to what’s important
There is a reason why students of literature are asked to summarize the entire book they are reading in as few words as possible – to show the “meat” of the question. The main idea of the book is easy to lose if we digress from the main topic.
If seven small figures that do not carry meaning are dancing around the logo, we risk losing the main thing. A minimalist logo has one central idea that it can communicate with clarity and ease to the person contemplating it.
Absence of chaos
Humans are claustrophobic creatures. We don’t like overly crowded places. This is easy to prove even by the fact that we do not like traffic jams. The logo, filled with numerous lines and shapes, is similar to such a design cork. Just as we hate clutter in our homes, we also hate clutter in projects.
Minimalist logos keep the design clean and organized. Minimalism is representative of purity. When an office desk is filled with numerous items, no matter how useful they may be, it is called “dirty”.
The same with the logo. Designs that aren’t cluttered and leave enough space around them are considered neater than those that cover the entire available area.
Reducing the chance of errors
Simply put, the more elements in the logo, the more likely it is to make a mistake. If you are asked to speak on a certain topic without any time limit, you are likely to make complex or even contradictory statements. However, if you are asked to put the essence of the thought into three sentences, then your speech will be clear, concise and precise.
Nobody understands this better than writers. A draft manuscript after writing is edited many times. Writing coaches call it “killing their children” when they are asked to remove even words and phrases they like but don’t need. If you find something in your design that can be removed without losing the essence of the logo, feel free to delete it.
Do you remember any jumbled logo as clearly as you remember the McDonald’s or Nike logo? Most probably not. Around the world, the golden arches that form the letter “M” are one of the most recognizable logos. The same goes for the Nike checkmark. Our memory capacity is not as large as we would like.
The simpler the logo, the easier it is to remember and recognize. A minimalistic logo will have much more value than one filled with redundant information.
The minimalist logo speaks simple language. Imagine that you need to speak to someone in English and you don’t know them very well. It will be easier for you to understand the person who speaks in short sentences and simple words. And it will be very difficult to communicate if a person speaks quickly, difficultly, slurredly and with a strange accent. Also a complex logo. He is confusing, hard to keep up with and not always understandable.
Examples of minimalist logos
Logo by Masum_Rakib
Logo by Liton Mree
Logo by Md Manjurul Islam
Logo by Graphics Land
Logo by riasat
Logo by Md Humayun Kabir
Logo by Ganith
So, we have told you about minimalist logos and their benefits. We hope this article will help you create a logo that will allow your brand to become popular and successful. Good luck!