If you do not have a website that is up to scratch and works efficiently then you are going to miss out on business: it is as simple as that. It is very important that your organization has a website that is easy to use, looks good, and convinces people to stay on and engage further with your business.
Most small business owners understand how important a good website is and therefore, it is one of the first tasks to put together a website. However, there are many mistakes that get made in this initial development phase. This article will look at this in more detail and consider some of the most common mistakes that small business owners make when they begin developing a website.
Not Working with Experts
There may be a part of you that wants to do everything completely independently as a small business owner, and whilst this is admirable, you shouldn’t sacrifice on quality because of it. Developing a website can be a challenge and as such, you will struggle to make one that is in good working order and also looks good enough that people will still want to use it. As such, you should consider enlisting the help of experts who will be able to put your site together. Organizations such as ScrumLaunch are very effective when it comes to pairing your business with developers who will assist with creating your site in a way that works efficiently and is user-friendly, regardless of the industry you’re working in.
Putting Too Much on There
The famous saying ‘less is more’ applies in a number different aspects of life, and your business website is certainly one of them. If you put too many images or too much text on your site, then customers are going to struggle massively with understanding what you do and how you can help them. Sure, you are going to want to put enough information on your website so that people know who you are, but too much will lead to confusion and prospective clients aren’t going to stick around.
The Site is Too Hard to Use
When you are close to a project (as you will be with your own business) it is very easy to get so bogged down within the details and so used to your idea that you forget what everything will look like to an objective observer. This means that if you have a specific idea as to how you would like people to navigate your website, you will become tunnel visioned and only pursue this idea. Whilst this can sometimes work (and determination is certainly not a bad characteristic to adopt), your idea may well become confusing for someone who doesn’t know what they are supposed to be doing. Take a step back and go on to your website and try to imagine someone is visiting who has never been on before. When doing this, take the time to truly consider whether or not your site is user-friendly to a fresh-faced audience.