A multi-language website is a site whose content is available in several languages. Company websites are powerful tools for various businesses, especially in the digital era. Multi-language websites reach clients from different parts of the world and take businesses to a whole new level. They are also highly beneficial to the success of your business.
The following are some benefits your business will enjoy from having a multi-language website:
Better user experience
According to research, around 72 per cent of internet users browse sites in their native language. This means that using a multi-language website will grant you access to all these users. The reason is that these websites provide a better user experience. A multi-language website will also increase the time clients spend on your site. This gives you a better chance to convert them into paying customers.
You attract more clients and increase your reach
A multi-language website naturally attracts more traffic as it caters to people from different nationalities (international traffic). Search engines like Google present results that satisfy user intent. Therefore, Google will present results depending on a person’s location. For instance, a person from Spain and Mexico will receive results written in Spanish instead of English. Therefore, a website in one language will only attract a specific client base. With a multi-lingual website, this does not have to be an issue. It gives improves your chances of appearing on search results for international users. This increases your reach.
It improves your brand image
Using a multi-language website will also help you improve your brand’s image. This is especially the case if you are trying to build a global brand. Building a global brand requires you to reach prospects where they are. This means that you must provide content in their language. A multi-language website is the easiest and cheapest way to get this done. It will help you reach global clients and spread information about your products or services. This helps increase your brand’s trust, reputation, and market value.
It gives you a competitive edge
A multi-language website also helps give you a competitive edge against similar brands. With a multi-lingual website, you can reach a broader range of clients on a global market. This gives you a much-needed edge against your competitors with websites catering to the English market. With a multi-language website, you can also benefit from getting into global markets where competition is low. For instance, you may not have as much competition as in English-speaking nations in some countries.
It reduces bounce and increases conversion rates
Studies show that potential consumers spend more time or all their time on websites in their language. On the other hand, most people will exit a website when they notice that the content is not in a language they can understand. This is known as the bounce rate (when people leave on realizing the website is not in their language). The bounce rate of your website significantly affects your conversion rate. This means that having a multi-language website will get more people to spend a lot of time on your website. The more time clients spend on your website, the better your chance of converting them. Naturally, the more people you convert, the more money and profit you make.
It helps promote customer centrism
Customer centrism is the degree of personalization a business can provide. This element significantly affects your businesses’ ability to secure customers and sales. Multi-lingual websites are the epitome of customer centrism. Such websites allow you to provide quality content in your clients’ respective languages. This way, they feel acknowledged and appreciated. This is something that a lot of businesses ignore. Therefore, a multi-language website makes your clients feel welcomed and appreciated, translating into increased commercial success.
It is a cost-effective form of marketing
Company websites are the focal point for their marketing strategies in the current internet era. This means that many companies centre their marketing strategies around their websites. Various businesses use their websites for marketing their offers, terms of costs, and reaching. This is known as content marketing. Using a multi-language website allows you to market your brand and products to a broader range of clients. This way, you do not need to spend much money exploring other marketing avenues. For instance, you need not worry about creating marketing content in different languages and for different audiences. You can have the same content in different languages with a multi-language website.
Creating a multi-language website is a complex and challenging project that can take a lot of time. Therefore, it requires expert knowledge and a superb understanding of all the languages involved. Regardless, you do not want to reject the idea because it will help take your business to a whole new level. Also, an online translation website can help make the process less challenging.